If your business is in the professional trades, then you’ll want to take note of this article as Susie Jose shares what tradesmen need to do to be successful in 2022!
When you lend your services to people, you become a business. Running a business comes with additional responsibilities you need to shoulder. And making sure people know you and your services does not come easy.
Therefore, you have to take extra measures to ensure people know who you are and what you do.
It’s not enough that you’re the peoples’ go-to referral. With the proper messaging about your business and a strategy to share that messaging, you are going to be able to reach a lot of potential customers you may not have otherwise been able to reach.
Here are some tips on making your business more visible and successful in 2022.
CREATE AWARENESS
One thing that people use to extend their reach is by using websites to put their business out there. Your website doesn’t have to be complex and you don’t have to shell out a lot of money for it.
Creating and maintaining a website is an investment.
Many small business owners hesitate to fund their websites because they think it’s not a necessary thing they need to budget for. But it is essential you establish a steady web presence now — even while you feel like you’re still a small enterprise — so you can build future momentum and potentially increase inbound profits in the future.
Plus, a healthy website presence just builds confidence in your business from the eye of the consumer. So, the sooner you create a website for your business and put a plan in place to keep it updated, secure, and visually appealing, the sooner you can attract more potential customers.
Brand visibility and recognition are essential, especially when building your online presence. And when it comes to businesses, online presence is everything. It is why companies that utilize a digital platform can easily convert online traffic to sales as they are continuously developing strategies for directing traffic to their platforms.
If you have no idea where to start, reach out to www.withthepowerof2.com/contact for a free discovery call about these goals, and be sure to tell them Susie Jose sent you.
CONNECT AND CULTIVATE
It’s not surprising how people can know a lot of businesses and products just from browsing social media. So these brands work extra hard to build an excellent social media rapport that lets more potential customers know by scrolling through different social platforms.
But it’s not just about being present – it’s about BEING present. Engaging that audience. And building trust with you and your brand over time.
It is why you should make sure you are reaching out consistently and frequently on social media in a professional manner that’s branded to your business. That consistency in your messaging helps promote your awareness and breeds trust.
Another way you can quickly establish local connections is through professional networking groups like Network In Action (https://networkinaction.com).
Maintaining connections is crucial as they can serve as your initial source of potential customers, especially when you’re starting out or looking to expand your business. Professional networks are a great way to reach more people in the same situation as you in addition to those who may need your service.
In addition, you can relate to other people’s concerns in the same situation as you and provide you with good business tips or resources.
KNOW YOUR NUMBERS
Although advertising is an essential part of business, there are still a lot of aspects you should be paying attention to – like your numbers. In a business, numbers are everything.
Your numbers are the main indicators of the health of your business. They not only tell you if you are reaching your business goals or not, but they also provide insight on HOW you’re reaching those goals or where you’re falling short so you can make strategic decisions about your business throughout the year.
It is essential to keep your financial organization tasks on track.
- How much is coming in?
- How much is going out?
- What parts should you expand on, and what factors should you maintain?
- How do you see your account in the long run based on how your business is doing today?
The answers to these questions are all in your numbers.
But, it’s not enough to input and track numbers, it’s equally important to be able to create a comprehensive analysis of those numbers and know how to read those reports. It’s then, and only then, that you can get a clear and true picture about your business and are able to decipher whether or not your plans, your products, your services, or your business strategy is working for you.
It enables you to pinpoint areas in your business that need more focus or places where you’re doing well but could leverage more. Then, when it’s time to produce that new year’s business plan to share with your partners, investors, or the bank, you’ll have a strong plan in place that can shed light on where you are, where you came from, and where you’re going with data to back it up.
Sound overwhelming? Well, you’re not alone in that thought.
Dealing with numbers can be overwhelming for any business owner, but independent tradesmen are juggling even more – tracking projects, work orders, workforce, client support, standard billing, supply demands – orders – and shortages, plus more. I could go on, but you know what you have to do.
So, let me bring you a little relief by telling you, I get it, and I can help you!
As a Level-One Bookkeeper, I can help you identify cracks and opportunities in your budgets and put you on a plan for success without causing you any stress to your already tight budget.
As a tradesperson, your specialty is just one component of your business. There are many methods to learn when expanding a business, but not everything is that complicated. You only need a bit of assistance to further your business goals. It is why it is essential to be open to ways your business could expand to have more success in your field.
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